Monday, December 1, 2008

By Design

Interesting new designs I have noticed:

The Giant (and Stop & Shop) changed their logo. Their plastic bags have this icon in purple and it looks so simple, clean, and Japanese. The type face is custom and very sophisticated.
(I cannot say the same for the uniforms...the yellow looks flattering on no one and I have not seen the purple but these are not easy colors to wear.)

Eugene and Louise Bakery
Is an amazing looking bakery in Belgium. They marzipan characters are so well developed that I would have a hard time eating them for fear they might protest. I will definitely put it on my list of places to go.

Intelligentsia has newish packaging that I really love. The color fits in so well with the rebranded logo.

Bad taste of the week:
2008 Advertising Annual had an ad on page 13 for Sara Lee Singapore. The ad was created by DDB World Wide Pte Ltd (Singapore). I looked on their site and could not find the ad. There are three ads. All have illustrations of bugs getting ready to off themselves with bug killer for various reasons. One because its love had left it, the other because it had piles of overdue notices, and the last because it had a disease and was lying in a hospital bed. I did not really get what was going on in this last one until I looked more carefully. I observed: the bug is lying in a bed, his chart says HIV Positive, he has a nose ring and a choke collar on, there are pill bottles lining a shelf, and on the shelf is a photograph of him with another buddy and they are both wearing leather (leather daddy cross straps), nipple rings, and one has a police man's hat on. I can believe that an ad like this ran in Singapore, but I cannot believe that CA would give it an award. This is inaccurate and completely offensive. Poor taste is what comes to mind. The worst part is I have no idea what it is supposed to be selling. There is no description just the ad agency and the client. Who do I talk to about this? I will scan it in at a later time to make this point understood more fully.
More to come as I continue to look and not buy many things.

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