Sunday, November 11, 2007


Wrigley's packaging idea. The idea is that Wrigley's is a name brand that sells less of Wrigley's gum than any of their other brands. SO we are going for out doors, rustic, and the power of gum to suppress appetite and give you a sugar boost. This is draft one. I am certain things will change and this is only a front view. The back will have mountains and follow the colors from the front. Packaging ideas are floss package, metal cigarette case, matchbox, triangle (like ice breakers packaging, and maybe something like mountain range.

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